Chapter #6 : Why did Orkut Failed??
Most of us would not know the fact that Google+ was not the first social networking platform by Google, it was Orkut!! Yes Orkut was Google’s first shot to connect the world together through the concept of a vastly unknown territory of Social Networking. Although Facebook was launched just a month after Orkut, Orkut enjoyed some sort of monopoly for quite some time only to fall later and die an unprecedented death through the hands of its very own people !! The Rise:- Orkut was founded on 24 January 2004 and developed by Orkut Buyukkokten.It was one of the first and most popular social networking website available in late 2000. Initially, the major population of Orkut users were from the United States with a share of 51.35% of its users, followed by Japan, Brazil and so on. In the later years, Brazil and India made most of Orkut’s traffic with 53.5% and 18.4% of users respectively. With an Orkut profile, you could maintain y...