Marketing Mistakes

It is no denying the fact that , Mr. Ratan Tata, is one of the most sought after pioneers in his field of action and he has proved the same time and again with the glorious past that he has had. In 2003, he made one such announcement that got the whole world talking :- A Car in just a Lakh !!! A Car for Everyone!! The Hype:- They say that the best and intriguing form of marketing that is seldom taught in any marketing class , is the word of mouth marketing ; and that’s what happened in NANO’s case. Right from 2003, when the announcement was made till 2009 when the first unit was sold, the "Car worth a Lakh" epigraph , was sold like hot cakes in and around the country. NANO news was everywhere. It had become the blue eyed boy for the media and adverts, had its out and out presence in the banners and posters and a fair share of controversies as well. It also collected lot of international accreditions for numerous defin...

The below post doesn’t fall in line with the Blog Name  - Marketing Mistakes, but it was certainly something worth mentioning about. Do give a read!! Living in times, when marriages are being celebrated more on social media than they ever did, so much so that the aesthetic diffusion of two names into one(virushka, deepveer,etc), becomes the trend, keeping up with that trend becomes a moral obligation and no more a choice. In marketing and business the tie-ups and deals are no less than a marriage (atleast I think so), so why it shouldn’t be celebrated the same way. Hence, the name “Relia-Book”. The Big Picture:- Social Media giant Facebook buys 9.99% stake ,(that sums up to Rs43,574 crore),in Reliance’s JIO, creating a world record for the   largest investment in a company for a minority stake . Post the announcement, shares of RIL surged 10.3%  The deal now values JIO at Rs4.62 Lakh Crore. The Facts:- The deal was brought to life under the...

Yes, it has been the part of your breakfast since times immemorial, if not a permanent feature, a temporary ‘healthy’ delight for sure!! Kellogg’s made sure that they get a product for each age group, so as to seek a place in everyone’s plate and a room in their heart too!! Today they have not less than 16 products in the Indian Market, and are the number one in the Breakfast Cereal Market, with 60% of the market share, competing closely with Baggry’s and Pepsico. From the normal corn flakes to the choco flakes and from oats to the Special K, they have got your back. But....the path to their success has not been less than any roller coster ride. They have reached here by  learning lessons from the dud marketing mistakes and complacent decisions that shocked them terribly!! The Plan:- When Kellogg’s planned to move its business to the Indian subcontinent, it was already a market leader by then. In the 1990s Indian economy saw some significant policy changes...