Marketing Mistakes

Not sure if Generation Z could get a hang of it but we Millennials have surely been served by and savored the KODAK Moments!! Posing in front of the camera while blowing off the birthday candles and then anxiously waiting a week or so to get the photos from the KODAK store after they were processed from the film, is one of the most nostalgic feelings of my childhood. KODAK was synonymous to a camera, It was a household name and was the most popular brand in its niche. But today, it is nowhere to be found. What went so damn south that KODAK had to declare itself bankrupt in 2012?? Glorious Past:- The Eastman Kodak Company was founded in the late 1880s by George Eastman and Henry Strong in US. In 1976, KODAK had 80% of the market share in the Camera and 95% of the market share in the films. If you come across any photograph that was taken around 1970s, there is a very high chance that it would have been taken by KODAK camera, using KODAK Film and printed on a KODAK p...

Hema, Rekha, Jaya aur Sushma….Sabki Pasand Nirma!! –Indeed, the jingle is still afresh in our minds, and whenever we come across it, we don’t really read it, we sing along ---just like you did it now!! The story today is about one of the most successful and celebrated indigenous brands, which has not really failed, but is on top of the list of those endangered brands, that if not given any significant boost, might bid us goodbye soon!! The Detergent Market:-  The detergent market is one of the segments of the FMCG market in India that is in maturity stage and still has high growth potential. The detergent consumption in India is less in comparison to the other Asian countries, but it is growing vigorously. The per capita detergent consumption in India is around 2.7 kg per year, whereas places like Philippines and Malaysia has per capita consumption at 3.7 kg, and in USA it is around 10kg.  Reports show that India’s per capital consumption of detergent s...

The fierce tussle for no.1 position in the Indian e-commerce space is no secret. To cope up with the ever increasing competition and to keep up the ongoing fight with the formidable foe, Amazon, the very own home grown Flipkart had to be sold to Walmart, a couple of years ago. Apart from Flipkart, there was another budding player, gaining ground as a preferred no.2 and it aspired to be there forever. But as they say, " if you are not playing to win, don't play at all "!! As a result, the sweet no.2 spot is far from its reach today!! I am talking about Snapdeal.  A Good Start:- The Gurugram based company, founded in 2010 by Kunal Bahl and Rohit Bansal, started off well.  Those were the days when Flipkart was the only e-comm platform in India, with Amazon yet to dive in the Great Indian Market. In 2014, when the market space was being looted by other players like Amazon, Paytm etc., Snapdeal posted a healthy growth with a good market share and continue...