Marketing Mistakes

Not sure if Generation Z could get a hang of it but we Millennials have surely been served by and savored the KODAK Moments!! Posing in front of the camera while blowing off the birthday candles and then anxiously waiting a week or so to get the photos from the KODAK store after they were processed from the film, is one of the most nostalgic feelings of my childhood. KODAK was synonymous to a camera, It was a household name and was the most popular brand in its niche. But today, it is nowhere to be found. What went so damn south that KODAK had to declare itself bankrupt in 2012?? Glorious Past:- The Eastman Kodak Company was founded in the late 1880s by George Eastman and Henry Strong in US. In 1976, KODAK had 80% of the market share in the Camera and 95% of the market share in the films. If you come across any photograph that was taken around 1970s, there is a very high chance that it would have been taken by KODAK camera, using KODAK Film and printed on a KODAK p...

Hema, Rekha, Jaya aur Sushma….Sabki Pasand Nirma!! –Indeed, the jingle is still afresh in our minds, and whenever we come across it, we don’t really read it, we sing along ---just like you did it now!! The story today is about one of the most successful and celebrated indigenous brands, which has not really failed, but is on top of the list of those endangered brands, that if not given any significant boost, might bid us goodbye soon!! The Detergent Market:-  The detergent market is one of the segments of the FMCG market in India that is in maturity stage and still has high growth potential. The detergent consumption in India is less in comparison to the other Asian countries, but it is growing vigorously. The per capita detergent consumption in India is around 2.7 kg per year, whereas places like Philippines and Malaysia has per capita consumption at 3.7 kg, and in USA it is around 10kg.  Reports show that India’s per capital consumption of detergent s...

The fierce tussle for no.1 position in the Indian e-commerce space is no secret. To cope up with the ever increasing competition and to keep up the ongoing fight with the formidable foe, Amazon, the very own home grown Flipkart had to be sold to Walmart, a couple of years ago. Apart from Flipkart, there was another budding player, gaining ground as a preferred no.2 and it aspired to be there forever. But as they say, " if you are not playing to win, don't play at all "!! As a result, the sweet no.2 spot is far from its reach today!! I am talking about Snapdeal.  A Good Start:- The Gurugram based company, founded in 2010 by Kunal Bahl and Rohit Bansal, started off well.  Those were the days when Flipkart was the only e-comm platform in India, with Amazon yet to dive in the Great Indian Market. In 2014, when the market space was being looted by other players like Amazon, Paytm etc., Snapdeal posted a healthy growth with a good market share and continue...

It is no denying the fact that , Mr. Ratan Tata, is one of the most sought after pioneers in his field of action and he has proved the same time and again with the glorious past that he has had. In 2003, he made one such announcement that got the whole world talking :- A Car in just a Lakh !!! A Car for Everyone!! The Hype:- They say that the best and intriguing form of marketing that is seldom taught in any marketing class , is the word of mouth marketing ; and that’s what happened in NANO’s case. Right from 2003, when the announcement was made till 2009 when the first unit was sold, the "Car worth a Lakh" epigraph , was sold like hot cakes in and around the country. NANO news was everywhere. It had become the blue eyed boy for the media and adverts, had its out and out presence in the banners and posters and a fair share of controversies as well. It also collected lot of international accreditions for numerous defin...

The below post doesn’t fall in line with the Blog Name  - Marketing Mistakes, but it was certainly something worth mentioning about. Do give a read!! Living in times, when marriages are being celebrated more on social media than they ever did, so much so that the aesthetic diffusion of two names into one(virushka, deepveer,etc), becomes the trend, keeping up with that trend becomes a moral obligation and no more a choice. In marketing and business the tie-ups and deals are no less than a marriage (atleast I think so), so why it shouldn’t be celebrated the same way. Hence, the name “Relia-Book”. The Big Picture:- Social Media giant Facebook buys 9.99% stake ,(that sums up to Rs43,574 crore),in Reliance’s JIO, creating a world record for the   largest investment in a company for a minority stake . Post the announcement, shares of RIL surged 10.3%  The deal now values JIO at Rs4.62 Lakh Crore. The Facts:- The deal was brought to life under the...